Varandas II sales center façade with a floating graphite volume, vertical garden and a terrace with orange umbrellas

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Varandas II

Telling the right story, without pausing sales.

A sales center that already existed and sold — but told the wrong story. The retrofit reorganized the journey and changed the façade's language without pausing sales.

Reintroducing what the street already knew.

Service

Sales Center Design

The sales center as a first visit: the façade announces itself from the street, the reception welcomes, the tables carry the conversation and the interactive area lets visitors explore before deciding.

Varandas II sales center façade seen from the street

Varandas II sales center façade seen from the street01 / 05

Service

Model Unit Design

The model unit shows the floor plan as lived in — living room, balcony, suite and bathroom composed as a possible routine, not a display window.

Living room of the Varandas II model unit

Living room of the Varandas II model unit01 / 10

Project details

The project in figures.

Client: Grupo Soedil
Project: Varandas II
Location: Rua José Rosolem, 295 · Campinas — SP
Disciplines: Sales Center Design · Model Unit Design
Sales center area: 344 m²
Model unit: 47 m²

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